Let’s play a game! Called “Guess the ad.”

Usually I just try to ignore internet advertising… but now that I am in Japan, the ads are all in Japanese and somehow I find the content very compelling. Screen Shot 2016-08-02 at 8.28.52 PM.png


Maybe it is because the products being advertised are novel to me, so I am curious to watch. Or perhaps, it is because the marketing strategies feel less familiar. With American commercials, I can often guess right away what is being advertised and I can predict the flow and timing of the commercial.

But these Japanese commercials are much more unpredictable and even strange. And often, I cannot even imagine what product is possibly being advertised. I find myself watching the commercials to the end with great interest and excitement!

Want to try some for yourself?


Here is an ad that popped up on Facebook today. What do you think it might be for?

Screen Shot 2016-08-02 at 6.58.04 PM.png

The ad links to this page for “Strategic Profits.”


How about this ad? Maybe some kind of futuristic jet plane experience? Or delicious frozen minty snack?

Screen Shot 2016-08-02 at 8.19.14 PM

Want to see what happens next? I will tell you. She takes a long thin plastic tube out of the package and slowly sticks it up her nose. Turns out the product is called “Nastent” and provides relief from snoring.


What I have been doing for the past 3 days


Sitting in a lecture hall at an international cultural psychology conference. This is the biggest room at the conference. Most of the other rooms are much more modestly sized.


A terrible photo of Shinobu Kitayama and Hazel Markus, co-authors of a foundational paper on culture and the self, which has been cited over 16,000 times. It was a fun moment to see them standing next to each other in person, since I am so used to seeing their names next to each other in print.

Tomorrow is the last day of the conference and then I am off to Tokyo!



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