Let’s play a game! Called “Guess the ad.”

Usually I just try to ignore internet advertising… but now that I am in Japan, the ads are all in Japanese and somehow I find the content very compelling. Screen Shot 2016-08-02 at 8.28.52 PM.png

Why?

Maybe it is because the products being advertised are novel to me, so I am curious to watch. Or perhaps, it is because the marketing strategies feel less familiar. With American commercials, I can often guess right away what is being advertised and I can predict the flow and timing of the commercial.

But these Japanese commercials are much more unpredictable and even strange. And often, I cannot even imagine what product is possibly being advertised. I find myself watching the commercials to the end with great interest and excitement!

Want to try some for yourself?

#1

Here is an ad that popped up on Facebook today. What do you think it might be for?

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The ad links to this page for “Strategic Profits.”

#2

How about this ad? Maybe some kind of futuristic jet plane experience? Or delicious frozen minty snack?

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Want to see what happens next? I will tell you. She takes a long thin plastic tube out of the package and slowly sticks it up her nose. Turns out the product is called “Nastent” and provides relief from snoring.

+++++++++++++++++++++++++++++++++++++++++

What I have been doing for the past 3 days

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Sitting in a lecture hall at an international cultural psychology conference. This is the biggest room at the conference. Most of the other rooms are much more modestly sized.

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A terrible photo of Shinobu Kitayama and Hazel Markus, co-authors of a foundational paper on culture and the self, which has been cited over 16,000 times. It was a fun moment to see them standing next to each other in person, since I am so used to seeing their names next to each other in print.

Tomorrow is the last day of the conference and then I am off to Tokyo!

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